Is there such a thing as a naturally developed shopping centre?
In our opinion there is. And there has been for quite a while:
Since many decades “Shop me Urtijei" embodies this idea of a natural shopping centre and its great variety of shops with their operators as well as the direct proximity in which these shops are located make it stand out.

Embedded in a beautiful architecture and a breathtaking nature
The market town of Ortisei in Val Gardena is proud to have more than 100 active shops which offer a unique shopping experience. The vast majority of the shops are run by local families.
The wide pedestrian precinct, which used to be the main street of Val Gardena, allows everyone to explore the village on foot and admire all the beautiful showcases. It’s not a conventional shopping centre with bare and cold concrete walls: Val Gardena's main town Ortisei is a majestic mountain village in the Dolomites, protected by UNESCO, with plenty of shops. In addition, there are numerous bars and restaurants: let yourself be spoiled by (eno-)gastronomic delights!

It's the variety that counts!
Whether you’re looking for ski equipment, bed linen, regional and agricultural products, fine food, local manufacture, slippers or a good bottle of wine, you will most probably find the products you need in your daily life or for your holiday in Val Gardena at "Shop me Urtijei“.

I only want the best (!) brands!
Whether it’s Longines, Intimissimi, Salomon, Adidas, Oakley, Bogner, Gazzetta, Salewa, Fred Perry, Calida, Mammut, Lady's Slipper, Scarpa, Tod's, Fusalp, Patagonia, Phenix, Dainese, La Sportiva, Lowa, Nordica, Lange, K2, Head, Napapijri, Stöckli, Nordica, Head, Atomic, Algida, Bauli, Lindeberg, Roner, Montura, Descente, Peak & Performance, Nutella, Samsung, Julbo, Moncler, Hogan, Michael Kors, Woolrich, Stone Island, Sportalm, Saucony, Nero Giardini, Canada Goose, Masi, Swatch, Pinko, Calvin Klein, Estrosia, Luis Trenker, Thun, Kleenex, Barilla, Diesel, UGG, Breitling, Moet & Chandon, Sony, Zuegg, Gas, Superga, Love Moschino, Trollbeads, Asics, Toni Sailer, Timberland, Silvia Kelly, Levis, Moonboot, Benetton, Chicco, Psenner, WMF, Gardena, Loacker, VicMatie or Rado: these quality brands and many more are sold in the shops of Ortisei at competitive prices.